EVERY HOUR IS HAPPY HOUR
RE-BRAND LOGO
FROM THIS:
TO THIS:
Give Sarsaparilla a modern and vibrant aesthetic that is eye catching to consumers.
Challenge:
Give Sunset Sarsaparilla a blank slate and launch nationwide.
Insight:
Happy hour is a time for refresh from a long day of work.
Objective:
To convince our audience that Sunset Sarsaparilla evokes the fun, liberating and liveliness feeling one has during happy hour.
DIGITAL SOCIAL MEDIA VIDEO
“DON’T BE BORED.”
A sponsored posting will play the happy faces when accompanied with Sarsaparilla.
Youtube
EVENT LAUNCH
“SUNSET, GO!”
At sunset, you are invited to search for the first 10 limited edition cases of Sunset Sarsaparilla by following the clues via social media (Twitter, Instagram, and Snapchat).
Once you have found the content, you notice one bottle is full and the rest are empty - to fill, scan QR code to reveal coordinates for a pop-up self-service wall dispenser.
Root Beer ATM for the delicious one-of-kind flavor. Using the QR code, you are able to fill the rest of the 5 bottles.
Enjoy anytime and anywhere.
ALL IN
Challenge:
The Gotham Girls Roller Derby is a nonprofit league that is an unheard voice of New York.
Insight:
People come for the action, but don’t stay for the game.
Objective:
There are many unexpected reasons why, if you stay long enough, you’ll fall in love with the game whether it is because of the athletic prowess, the unique characters, the community inclusion and so many other reasons.
EVENT VIDEO
“BACK TO THE STREETS”
A video that promotes an event launch for the community in all five boroughs. There are open street spaces where GGRD can host, during a break in the game season, a weekend event teaching the ways of the game by partnering with roller derby fans, NYC parks, and locals.
Your Move
Challenge:
Dating apps still get a bad reputation. This lack of trust can make users skeptical towards Bumble’s new endeavors.
Insight:
Dating apps face societal issues of safety, trust, and moral values towards meeting others online rather than face-to-face.
Objective:
Shift the thinking of consumers about Bumble, in which case it is moving from just a dating app to a one-stop network where one can form a relationship with like-minded people and have the confidence to do so.
PUSH NOTIFICATION GAME ALERT
Make A Move:
DARE GAME
Users who are part of Bumble receive notification push alerts about a dare game that will have people come out of their comfort zone. Once accepted the challenge, the user needs to complete the dare within 24 hours with emphasizes to the time to make a move and go for it.
Creative Design: Iara Carmona
Art Direction + Copywriter: Jennifer Cuffari
HELPING HANDS CHANGE LIVES
Challenge:
We Raise Foundation, formerly Wheat Ridge Ministries revamps with new branding. From then to now, the foundation is in need of expanding and gaining support.
Insight:
Most people do not donate because they are not aware of where their donations are going to.
Objective:
We Raise opens the doors for organizations and communities to overcome hardships of society. By giving a helping hand guides the community to a better future.
OUT OF HOME:
BILLBOARD
WE NEED ALL.
3D Billboard as a form of calling forward to those who are willing to donate and support We Raise Foundation.
INTERACTIVE:
CALL TO ACTION
PACKAGING
The advertisements displayed are call to action to bring awareness, donate, and support to We Raise Foundation.
FREE POTENTIAL
DISTRIBUTED BAG IN PARTNERSHIP WITH ORGANIZATIONS INTERNAL AND EXTERNAL.
TOGETHER, WE MADE IT POSSIBLE.
DISTRIBUTED FOOD TRAY IN PARTNERSHIP WITH FOOD KITCHENS, SHELTERS, COMMUNITY CENTERS, ETC.
For The Crossover In All of Us
Challenge:
Fiat 500X is a crossover in an assembly of compact SUVs that offers similar features, but others give more.
Insight:
Drivers, especially new drivers want to own a vehicle that speaks to who they are. A vehicle that fits their personality.
Objective:
Fiat 500X is a crossover that can be as complex as you.
MANIFESTO VIDEO
Embrace the Crossover
Make no mistake
For what you see
is an embodiment of your experiences.
We are the ‘wildchild’, the risk takers.
This is for you.
For those who cross the boundaries
For him who grinds
For her who hustles
For us who work hard
Then play harder,
We don’t do conventional
Complexity isn’t a flaw, it’s virtuous
We cross the lands
We cross the seas
We cross the skies
We dare to blaze the trails
Everywhere we go
Our paths cross.
In that moment, some people
Are destined to change
your whole direction.
Refuse to go unnoticed.
Find your spot.
Mark your X
And be the greater YOU.
Art Direction + Copywriter: Imani Nunez
Art Direction + Copywriter: Jennifer Cuffari
YOU DO YOU.
Challenge:
Old people are constantly reminded about the aging process. However, it is never too late to live their best life yet and gain more than just a number, but a purpose in their lives.
Insight:
As you age, you acquire a new set of experiences, skills, and found respect.
Objective:
Empower consumers to be the best version of themselves and lead their lives with AARP’s support as they age. AARP enables you to be the best you possible.
GAME APPLICATION
Penny Pincher
To pass the time as we get older we are finding new and exciting ways to entertain ourselves. A game app creates traffic back to the site, gain extra points for playing and racking up pennies because every penny counts. Users will be compensated in more benefits and rewards in real life.
Art Direction + Designer: Amera-Rime Lulu
Art Direction + Copywriter: Jennifer Cuffari
A SMILE WORTH FRAMING
Challenge:
Crest White Strips is not being picked up as an option of instant gratification.
Insight:
Throughout history, portraits and photographs of people’s expression did not depict whether they were happy or not.
Objective:
Crest White Strips reveals a smile that leaves a fantastic effect on you and others. A smile worth remembering that can last forever.
INTERACTIVE AD
FRAME YOUR SMILE
The ads will appear in magazines:
Time Out
The New Yorker
Time
The takeaway is the golden frame sticker peel off, so readers can frame an image of their smiling shelves. Your smile is brought to you by Crest White Strips.
ACTIVATION
POP UP ART GALLERY
CREST: A HISTORY REIMAGINED
The pop-up art gallery will be an event for the public to book appointments to get a feel for whitestrips, enjoy gallery space, have VR experience and make moments into memories.
Smile Photo Station
Framing Portraits
Sample goodies + merchandise
The goal is to have the pop-up art gallery enter malls in major locations in major cities near retailers that sell the Crest White Strips. The duration of the event will go on for a week.
